HONOURFOODEvidence-assisted shopping prototype

Working service boundary · not a cleared brand

Find the food.
Check the claim.
Choose the shop.

Respectful Shop is the proposed web companion to the #### scanner: a desktop-friendly place to build a claim-aware shortlist across outlets and hand the chosen exact packs to a retailer for final verification.

Try the flowOpen #### consumer

The narrower market gap

Not another price list.
An evidence-to-basket bridge.

Comparison and basket-transfer services already exist. The proposition to test is whether shoppers value a neutral chain from a dated evidence receipt, through an exact-pack shortlist and disclosed retailer offers, to a basket they still control.

Interactive demonstration. Products, retailers and prices below are fictional. No retailer account is contacted.

01 · Evidence shortlist

Three exact-pack routes for “tinned tomatoes”.

A status belongs to the displayed claim—not to the whole food. Nothing here is labelled “approved”.

Supported

Illustrative whole plum tomatoes · 400 g

“100% tomatoes”

The demonstration pack, ingredient declaration and scoped claim align.

Qualified

Illustrative Italian-style tomatoes · 400 g

“Italian-style”

The wording describes a style; it does not by itself establish tomato origin.

Unresolved

Illustrative farm-picked tomatoes · 400 g

“Farm picked”

The demonstration record contains no provenance evidence for that impression.

02 · Retailer options

Choose where the exact pack is offered.

Availability, price, loyalty terms, minimum spend and fulfilment must be dated and kept separate from the evidence status.

Illustrative offer receipt£1.10£2.75 / kg
Exact-pack match
HF-DEMO-TOM-001-GB · 400 g
Pack record
Great Britain demonstration · 4 August 2026 · fictional pack record
Observed
4 August 2026 · 07:00 BST · fixed demonstration
Area
Illustrative London delivery area
Availability
Not live checked · retailer confirmation required
Price basis
Illustrative standard price · no promotion assumed
Loyalty
No loyalty price included
Fulfilment
Delivery · fee, minimum spend and slot unresolved
Commercial relationship
No commercial relationship in this demonstration
Natural ordering
Evidence eligibility first; no paid placement

Illustrative only. The retailer page remains authoritative for current stock, final price, fees and checkout.

03 · User-controlled handoff

Prepare—then verify—the retailer handoff.

The first live pilot should use authorised product links or a reviewable list. Basket transfer stays locked until a contracted connector permits it.

Pack
Illustrative whole plum tomatoes · 400 g
Store
Illustrative online supermarket
Route
Authorised product link · proposed Level 1 pilot
Quantity
1 · editable at retailer
Basket transfer
Not enabled in the Level 1 pilot
Substitution
No HonourFood decision · verify at retailer

One evidence core · isolated commerce

Separate the systems
before money arrives.

  1. 01

    Evidence core

    HonourFood decides no product ranking. It publishes claim-specific receipts tied to an exact pack and market.

  2. 02

    Offer service

    A separate store records retailer SKU, postcode scope, price, loyalty terms, fulfilment and the time each offer was seen.

  3. 03

    Connector layer

    Partner APIs, retailer deep links or a narrowly permissioned browser helper transfer only the list the user selected.

  4. 04

    Retailer checkout

    The retailer remains responsible for current stock, substitutions, delivery slot, final total, account and payment.

Never

Store retailer passwords

No silent account creation, checkout or substituted product. Connector permissions should be narrow, revocable and visible.

Always

Show offer conditions

Timestamp, postcode scope, loyalty requirement, minimum spend, delivery or collection fees and affiliate disclosure sit beside the offer.

Firewall

Do not sell ordering

Commission may fund the service only when clearly disclosed. It cannot change evidence states, shortlist eligibility or natural ranking.

Connector ladder · rights before reach

Start with the honest link.
Earn the basket later.

Authorised comparison feeds and some contracted checkout routes exist. No public universal UK supermarket basket API has been verified for this project, so production access—not technical optimism—sets the feature boundary.

  1. 01 · Build first

    Authorised product links

    Match an exact pack, show a dated offer receipt and open the retailer listing for verification.

  2. 02 · Apply and test

    Approved catalogue feeds

    Use only retailer or affiliate-network data supplied under written programme and display rights.

  3. 03 · Prototype

    Retailer-specific saved list

    Prepare a reviewable list without describing it as a transferred basket.

  4. 04 · Partnership gate

    Contracted basket connector

    Enable only after production access, UK retailer coverage, credentials, tracking and consent terms are documented.

  5. 05 · Retailer only

    Account, substitution and checkout

    The retailer owns live stock, slot, final total, payment and every substitution decision.

Three tests before integration

Prove the routing job.
Then buy connectivity.

01

Exact-pack coverage

100 branded packaged staples · two written-authorised feeds

Decision measures
Exact-GTIN match rate · wrong-match rate · stale-offer rate · correction time
02

Useful without overclaiming

A 20-item shopping task with dated offers and product-page handoff

Decision measures
Completion · trust · abandoned items · time saved · retailer verification failures
03

Partnership feasibility

Written sandbox and production-access review with a commerce provider

Decision measures
Permitted retailers · mapping fidelity · privacy terms · fees · go/no-go decision

Prototype question

Would this replace three tabs
and a doubtful basket?

Try the offer receipt and Level 1 handoff, then tell us the minimum connection you would trust. The prototype stops before any real retailer listing, account, basket or payment is contacted.

Review the shopping propositionInspect the system plan